Thursday, May 20, 2010

So, there's Fashion in Vienna too! Part I (Clemens en August Tour 2010)

Clemens en August Fall 2007

The Designer in Tokyo 2008

Munich 2009

Vienna 2010

Vienna 2010

Vienna 2010

Vienna 2010

Vienna 2010

Vienna 2010

Vienna 2010


Clemens en August is a german label founded in 2004 by Alexander Benninkmeijer. Clemens en August reffers to the huge clothing company "C&A", to which family Benninkmeijer actually belongs. (C&A is not very pleased with Benninkmeijer calling his label Clemens en August, the 'en' is dutch.)
The most interessting thing about Clemens en Agust is that their clothes are only available on tour. Each season they travel around Europe and sell their collections in contemporary art galleries for only three days. That also allows the label to sell their collections at a relatively low price, because they have no need for advertising, fashion shows, or rent for shops.
The collections style is reminicent of Helmut Lang or Nei Barratt. The cuttings are held very easy but elegant.


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